In “Instagram Influencers Are Being Targeted In an Elaborate Scam by Someone Pretending to Be Wendi Deng Murdoch” (BuzzFeed News, 17 Jan. 2019), K2 Intelligence is recognized for its high-end corporate investigations work to uncover an elusive culprit targeting and conning the creative industry since 2013. According to Nicoletta Kotsianas, a director in the firm’s New York office, the suspect is specifically targeting Instagram influencers, those users with a significant following who frequently share travel photos. Nicoletta notes, “Instagram influencers are a particularly vulnerable group. They don’t have a formal corporate apparatus around them. They communicate and work directly with brands and people, so it’s not out of the ordinary for them to fly on a whim all over the world.” 

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