NEW YORK – 12 AUGUST 2020 – The Privacy Co. today announced that the Priiv Privacy Manager app for iOS is now available in Apple’s iOS App Store in the US and Canada. Priiv is a free app that can help anyone quickly and easily improve their personal privacy and security.

Priiv is the first app to offer a simple and comprehensive solution to the rampant problem of privacy theft. It gives each user a personalized Privacy Path that covers hardware devices, social media, financial accounts, passwords, and more. By following their path—which includes actions to take, tips to make better choices, and tools to install—anyone can quickly improve their privacy and protect more of their data. The app covers nearly every aspect of a user’s digital life.

The centerpiece of the app is the PriivScore, a new measure that tracks the level of privacy protection someone has achieved in their digital life much like a credit score tracks the achievements in their financial life. As someone moves through their Privacy Path, their PriivScore improves reflecting progress in reducing risk. A target score is also calculated for each person, providing a clear goal which reflects the ideal level of privacy for their lifestyle and preferences.

“People are increasingly uncomfortable with their own devices and apps exploiting their personal data, but almost nobody knows how to make it stop,” said Craig Danuloff, CEO of The Privacy Co. “We decided to solve this problem by building the Priiv app. It helps anyone make steady progress to achieve meaningful and highly impactful changes in terms of how you and your data are protected.

The Privacy Co. was founded in 2019 by Danuloff, an experienced entrepreneur, and Jordan Arnold, the Chief Innovation Officer at K2 Intelligence FIN (an industry-leading corporate investigations and cyber-defense firm founded in 2009 by Jeremy M. Kroll and Jules B. Kroll, who is credited with originating the modern corporate investigations industry). K2 Intelligence FIN and its founders led a $3M seed round investment into the company in 2019.

“We are living in the era of privacy theft,” said Arnold, “and we’ve seen it lead to drained bank accounts; hacked inboxes and the forever leakage of photos and other personal documents; as well as home address information that ends up in databases that can help an adversary find your front door. The threat associated with the use of stolen, mishandled, or data brokered personal information cannot be overstated. The good news is that so much of this can be avoided and we created Priiv to help people do just that.”

Priiv shows users exactly how protected they are against five specific kinds of risk that can be faced if not fully protected. These include personal risk (embarrassment and self-censorship), commercial risk (ad targeting and price discrimination), financial risk (economic loss and identity theft), physical risk (harassment and harm), and political risk (oppression and disenfranchisement).

Jeremy Kroll, CEO of K2-FIN, puts Priiv in context: “Our client’s security and privacy risks have escalated dramatically over the past twenty years since we pioneered and launched the first true identity theft remediation and monitoring product. However, the 21st century presents new risks. Now at our new firm, K2, our continued commitment to protect our client’s most significant risks continues and we are grateful for their trust in us. The K2-FIN team is proud to support the formation of The Privacy Co. and the creation of Priiv. We are excited to bring this effective safeguard to our clients and the broader world.”

The Priiv app is available for free in the iOS app store at https://apple.co/2Fddwib. Expanded versions with additional levels of privacy and security protection and additional features will be made available as in-app purchases in the near future.