Paula Zirinsky is global chief marketing officer for K2 Integrity. She is responsible for driving the development and execution of marketing, communications, and business development strategy and programming on a global basis. She also participates in the identification of growth and expansion opportunities for K2 Integrity across offices.
Her marketing, communications, and brand-building experience is extensive and includes legal marketing leadership positions at Morgan Lewis, Morvillo Abramowitz, Fried Frank, and Cadwalader Wickersham & Taft. She has also provided marketing, corporate communications, and consumer communications counsel to DaimlerBenz AG, Mercedes-Benz AG, DaimlerChrysler, and Hanover Direct Inc. On the consumer side, she has creatively grown and launched new products and businesses in the cosmetics, fragrance, household products, and home furnishings industries for Dawson Home Fashions, Gryphon Development, Revlon, Charles of the Ritz, and American Home Products.
Paula serves on the New York Legal Marketing Association (LMA) Local Steering Committee and has previously served as a board member and chair of the ‘award-winning’ Sponsorship Committee for the Metropolitan New York chapter of the association. She is an elected member of Wisemen, an invitation-only group of top communications professionals, and a member of Law Firm Media Professionals (LFMP).
She has served as a board member of the Girl Scout Council of Greater New York, as co-chair of the council’s Women of Distinction Breakfast, and as a member of its Marketing Committee. In 2013 she was awarded the Adult Volunteer and Community Recognition ‘Thanks Badge’ for service to the Girl Scout Council of Greater New York and the wider Girl Scout movement.
She received an M.B.A. from the University of Chicago’s Booth School of Business and a B.S. from the School of Industrial and Labor Relations at Cornell University.
Education and Certifications
- University of Chicago’s Booth School of Business, M.B.A.
- Cornell University, B.S.