In “Do You Know Where Your Ad Dollars Are Going?” (13 Feb. 2019), Modern Restaurant Management discusses how the findings of K2 Intelligence’s report on nontransparent media-buying practices for the Association of National Advertisers (ANA) are still resonating among advertisers, specifically in the restaurant industry. Recent data shows media buying in the industry rose 23 percent year-over-year in Q2 2018, increasing the need for restaurant marketing executives to remain alert so that they do not become possible victims of nontransparent or fraudulent activities.

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