In an interview with former Mediacom CEO Jon Mandel, K2 Intelligence’s Independent Study of Media Transparency in the U.S. Advertising Industry is cited as having continued impact on the advertising and media buying industry. According to Mandel, many of the recommendations in the report remain true and action is ongoing—including the recent implementation of a contract template by the ANA, and a turn toward the proactive mitigation of risk.
Read the full interview in Media Village.
