In “Media Agency Contracts May Not Be Worth the Paper They Are Written On” (Campaign Live, 12 June 2020), the 2016 K2 Intelligence report, “Independent Study of Media Transparency in the U.S. Advertising Industry,” is noted as still having an impact on the advertising and media buying industries. According to the article, following the report, the industry should have anticipated greater scrutiny on contracts and thus taken more care to perfect them. However, this may not always be the case.
Read more in Campaign Live.
