Nearly four years on from K2 Intelligence’s 2016 “Independent Study of Media Transparency in the U.S. Advertising Industry,” the report still demonstrates a profound impact on best practice reforms in the advertising industry.
According to Hispanic Ad (24 March 2020), “The study’s findings reverberated throughout the U.S. advertising, media, and marketing industries and served to exacerbate already strained client-agency relationships. In the ensuing four years, both marketers and agencies have taken a wide range of steps specifically designed to regain trust on both sides, and many executives say there have been significant improvements.” Yet, areas for improvement remain.
Read more on HispanicAd.com.