In “What the Netflix and WWE Deal Means for the Future of the Media Industry” (The Street, 23 January 2024), Steve Herbst discusses the streaming deal recently announced by Netflix and TKO Group, the parent company of WWE. Steve mentioned that although the deal is much smaller than recent deals made by other streaming services, Netflix can use it as a launching point for its foray into live sports. He commented: “It allows them the flexibility to see how this works. It gives them a really good view of what that world looks like without jumping into the much higher tier stuff yet.”
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