Steven Herbst is vice president, client engagement—sports, media, and entertainment at K2 Integrity. With more than 25 years of experience in the media and sports industry, Steve has developed and executed strategic content and distribution plans in the professional and college space while managing multibillion-dollar sports partnerships and media rights deals at the network and property levels. Steve leverages his industry expertise and network to help clients solve their most complex issues and works closely with the firm’s practitioners and subject-matter experts to help drive new business and deepen existing relationships.
Prior to joining K2 Integrity, Steve served in executive positions at the NBA, CBS Sports, and, most recently, at NASCAR, where he negotiated the sanctioning body’s multibillion-dollar media rights deals with FOX, NBC, and IMG. He also served as chief executive officer at tech startup Fansmit, where he built the organization’s C-suite from scratch, using his extensive relationships in the sports and media industry to position the company for success. He also founded Smax Media, a sports media consulting firm with a focus on league operations, production, content strategy, programming, scheduling, partner management, and rights evaluation.
Steve received a B.S. in sports management from the University of Massachusetts at Amherst.